Press Release
Comunicado de Prensa

Norwalk & Wilmington Drivers Fuel Up for a Dollar at Propel Fuels 105 Octane Tour

Appealing to high performance car drivers, 105 Octane Tour showcases the power of Flex Fuel E85 while reducing emissions and air pollution​


Los Angeles, Calif. (September 13, 2017) – Next week, Norwalk, Wilmington and surrounding area drivers can fuel up with Flex Fuel E85 for just $1.05 per gallon as part of the Propel Fuels “105 Octane Tour” to drive awareness of the fuel’s high octane rating, which provides increased power and acceleration while reducing emissions and air pollution. E85 is a clean-burning alternative to petroleum gasoline that is performance-optimized for use in Flex Fuel vehicles. E85′s octane rating is considerably higher than premium gasoline (105 vs. 91 octane), increasing vehicle horsepower and acceleration, especially in higher compression engines.


The 105 Octane Tour continues in Southern California after a successful run throughout Northern California earlier this year during which hundreds of drivers tried E85 for the first time. Stops include Norwalk (12042 Firestone Blvd.) on Wednesday, September 20 and Wilmington (1401 W. Pacific Coast Hwy.) on Thursday, September 21, running from 10am-2pm each day. At both locations, Propel is giving away Propel ProShop swag including E85 decals, caps and mugs, register members to the elite Hi-Octane Society aficionado club, and have fuel experts on hand to answer questions.


105 OCTANE TOUR – SOCAL EVENT DETAILS


Unlike petroleum, E85 is made from renewable resources including sugars, grains and agricultural waste materials. Using E85 not only decreases CO2 emissions by 40% versus gasoline (California Air Resources Board); it has also helped cut the consumption of crude oil by nearly one million barrels a day.


“E85 is truly connecting with today’s smart, savvy drivers who want more value from their fuel than gasoline is giving them,” said Rob Elam, CEO of Propel. “Millennials are our fastest growth segment, as more drivers of high performance cars are seeking a powerful fuel to meet their needs.”


Brand powered and data driven, Propel utilizes the most effective modern retail techniques to engage consumers with a compelling alternative to fossil fuels. With customer loyalty exceeding even Starbucks Coffee, Propel’s retail brand significantly outperforms major oil brands including Chevron and Shell, and has earned the company a 70% share of the E85 market in California, one of the largest and most dynamic consumer fuel markets in the world. Propel’s retail customers are valued over 10X lifetime value compared to fossil fuel customers of major branded retail.


Propel’s research and development lab, The Silicon Valley Workshop, has released important white papers detailing E85 consumer behavioral data. Including the 2016 consumer study revealing new data about mass-market low carbon fuel adoption in California. Propel’s Low Carbon Fuels in California: Motivators and Barriers to Use illustrates the compelling demographics of the E85 consumer base.


About Propel

Propel was founded in 2004 with a mission to connect people to better fuels. With 34 Flex Fuel and 32 Diesel HPR locations across California, Propel provides new fuel choices that are higher in performance, deliver better value and create healthier communities. Propel ranked among 2015’s top 10 private companies in Silicon Valley and is recognized by Inc. Magazine’s “Inc. 500”. Propel was named winner of the 2016 Clean Energy Awards for Best Clean Energy Technology Innovator by Global Energy News, and was a finalist for the prestigious 2016 Platts Global Energy Awards for Industry Leadership. More information is available at propelfuels.com and by following Propel at facebook.com/propelfuels and on Twitter at @PropelFuels.


Mobile

Locations and real time pricing can be found on Propel’s mobile app in the Android and Apple app stores.

Apple iOS: itunes.apple.com/us/app/propel-station-locator-e85/id912207853?mt=8

Android: play.google.com/store/apps/details?id=com.propelfuels.stnlctr


Media & Aficionado Channels

Hi-Octane Society: https://www.facebook.com/HiOctaneSociety/

Diesel Pros: https://www.facebook.com/propeldieselpro/

Propel Facebook: https://www.facebook.com/PropelFuels/

Propel Twitter: https://twitter.com/PropelFuels

Propel ProShop: https://propelproshop.com/


Media Contact

Jaime Quick, ChangeUp for Propel Fuels

206-229-5183, jq@changeupadvisors.com


Editor’s Note: Video testimonials from Propel customers are included in a video “A day at Propel”. More information, screenshots, B-Roll video and photography for download and use is available at: propelfuels.com/media_kit.