Rethinking America’s Gas Station, Propel Fuels Launches New Vision

Clean Mobility Centers Meet Demands of Today’s Consumer With New Fuel Choices and the Nation’s First Carbon Offsets at the Pump

FULLERTON, Calif. (May 16, 2012) – Propel Fuels (www.propelfuels.com), a leading retailer of renewable fuels and clean mobility solutions, is redefining the American gas station with the launch of the company’s first Clean Mobility Center in Fullerton, California. Today more and more consumers drive alternative vehicles types, embrace renewable fuels, and seek cleaner means of transportation—yet gas stations haven’t evolved much since they first came into use in the early 1900s. In response to the changing habits of today’s drivers, Clean Mobility Centers take fueling and consumer transportation in a distinctly different direction. Propel’s new stations introduce renewable fuels (E85 Flex Fuel, biodiesel blends) alongside the conventional fuels (gasoline, diesel) that drivers use today. With a focus beyond fuel, Propel stations enable drivers to offset carbon from their fuel purchases, improve their vehicle’s fuel economy, find rideshare opportunities, tune bicycles, and recycle on the go.

“The facts are apparent; petroleum sales are falling, public transit ridership is up, bike lanes are expanding, and purchases of alternate fuel vehicles are on the rise—we’re seeing consumers seek new and better solutions for their transportation needs,” said Matt Horton, CEO of Propel. “Propel’s Clean Mobility Centers create a true opportunity to address this growing consumer demand and help make progress on our country’s most pressing economic and environmental issues.”

The new station model provides a highly visible platform to introduce the benefits of renewable fuels to a mainstream driver base alongside conventional options in some of the most underserved renewable fuel markets. For the first time in the nation, drivers can offset carbon emissions from their fuel purchase right from the pump, by directly funding clean air projects through Propel’s partnership with the Carbonfund.org Foundation.

Propel’s Fullerton station is one of a growing network of locations built in coordination with the California Energy Commission’s Alternative and Renewable Fuel and Vehicle Technology program. The stations are working to reduce petroleum consumption and greenhouse gas emissions in support of California’s Low Carbon Fuel Standard by increasing the access to alternative fuels for California’s motorists. California boasts the largest fleet of alternative fuel vehicles in the U.S., making the state an ideal partner for Propel on this project.

“In California’s quest to provide affordable options to gasoline and diesel fuel, Propel Fuels stands out as a leader. A lot of people talk about multi-fuel stations, but Propel has set the standard by building one. We are pleased that private investors also see the trend and joined the California Energy Commission as co-investors,” said Energy Commissioner Carla Peterman.

“Our Low Carbon Fuel Standard is designed to drive innovation and invite forward-looking companies into the new clean fuel marketplace,” said Air Resources Board Chairman Mary D. Nichols. “This new Propel station is proof that our climate policies are working. It gives Californians the opportunity to take action today to support the next generation of renewable fuels, and it will help educate the public about the range of clean fuel options that will soon be coming to market.”

Clean Mobility Centers also utilize green design and sustainability practices that promote cleaner transportation in the communities they serve. Starting in Fullerton, each station will have free air stations for tires to increase vehicle miles per gallon (MPG), education centers offering information on local public transit and rideshare options, innovative bicycle tuning centers, recycling stations at the pump, and in the near future, emerging fueling types such as natural gas and electric vehicle charging.

As even more sustainable fuel technologies advance, Propel’s station platform provides the flexibility to offer new fuel choices into the future. Propel will continue to work with the very best current and next-generation fuel suppliers to bring responsible, high performance renewable fuels into all its fuel blends.

“Consumers can now vote with their wallets and choose a fuel company that better aligns with their values and interests,” said Horton. “No matter what type of car they drive, consumers can use our new stations and learn about cleaner mobility options along the way.”

Propel currently operates stations throughout California and Washington State with more than 200 stations planned for new and existing markets over the next two years. The company’s network of stations will include a mix of their traditional Clean Fuel Points (renewable fueling stations co-located with traditional fuel stations) and the new Clean Mobility Centers. More information on Propel Fuels’ current and future station locations can be found at www.propelfuels.com.

About Propel
Headquartered in Redwood City, California, Propel Fuels builds, owns and operates a network of green-built filling stations providing convenient access to American, low carbon fuels and clean mobility solutions. The company offers consumers and fleets new fuel choices that make progress towards reducing carbon emissions, creating jobs, and lowering America’s dependence on foreign oil. Propel has also developed CleanDrive®, the nation’s first integrated carbon emission reduction tracking platform. Propel operates a growing network of locations providing cleaner mobility options in California and Washington State. More information is available at www.propelfuels.com and by following Propel on Twitter at: @PropelFuels.

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